Tips for Networking at Events
The most effective kind of networking happens face-to-face at conferences, workshops, and other industry events. Networking in-person can seem intimidating, but if you just remember that everyone is there for the same reason, you’ll feel more comfortable approaching other attendees and making real, lasting connections. Try to talk to as many people as you can and keep the following things in mind.
Research attendees
Before you go to the event, see if the organizer has shared who will be in attendance. If they have, you should be able to do a bit of research and identify exactly who you wish to talk to when you get there. This will save you time and help you get the most out of the event.
Prepare an elevator pitch
People will often start the conversation with “What do you do?” or “What brings you here?” Instead of wasting time trying to come up with an adequate answer on the spot, come prepared with a 30-second “about me” statement. It should include your genre, past achievements, what you’re currently working on, and what you’re hoping to accomplish in the near future.
If you have a skillset that other people might be looking for (for example, producing, mixing and mastering, etc), be sure to mention it as well.
3. Know what you’re looking for
Before you head out to the event, make a list of your ideal outcomes. For example, maybe you hope to find an agent or producer to collaborate with. Having a set of goals in mind will help you stay more tuned in to these topics during a conversation, or maybe even steer the conversation in that direction when appropriate.
Treat every conversation as a budding friendship
Try to treat networking as a way to make new friends, rather than a way to open doors for yourself. Be nice, approachable, and kind. Treat everyone you talk to like you would treat a new friend. You never know where opportunities might come from in the future, so it doesn’t hurt to have as many friendly faces as possible in your corner.
Ask questions
A foolproof way to make a connection with someone is to express interest in them. With every conversation, try to listen more than you talk. Ask questions and see what you can learn from the other person. Of course, do talk about yourself if they ask, but don’t make the conversation all about you.
Bring business cards
Yes, business cards are still a reliable way to give and receive contact information. Bring them to every event and hand them out at the end of every conversation. Be sure to also ask for business cards from people you want to stay in touch with.
Follow new connections on social media
Another way to make sure you stay in touch with your new connections is to follow them on social media. The best way to do this is to politely ask if you can give them a follow. Chances are, they’d be happy to give you their handle and will probably follow you back, too.
Follow up
Whether you got someone’s business card or followed them on social media, be sure to send them a follow-up message after the event. This can just be a quick hello or a continuation of a conversation you had in-person. Either way, it will solidify your connection and help them remember you in the long term.
- On 08/01/2024
